The Challenge
The client struggled with a high bounce rate and a booking process that felt cluttered, failing to reflect the premium nature of their $500+ services
The Strategy
I implemented a 'visual-first' layout using high-contrast typography and generous white space. I integrated a streamlined 3-click booking flow to reduce friction and build immediate trust. As well ensuring that her homepage was SEO optimized by providing clarity in her hero and providing reviews to make trusting her quality talent a no brainer.
The Win
The redesign resulted in a cohesive digital identity that justifies luxury pricing, leading to a 25% increase in mobile booking completions.
