Vegas Pool Kings
Brand Identity Redesign
The founder’s original DIY logo served its purpose for a quick launch but lacked the visual authority required to secure high-ticket backyard builds, leaving the brand feeling like a "budget" service in a luxury-driven market.
I developed a refined visual identity that balances professional "Vegas-native" credibility with high-end minimalism. By shifting from a cluttered, literal design to a sophisticated, geometric mark, I equipped the owner with the brand confidence needed to command attention during face-to-face sales presentations.
The new identity transformed the owner’s professional presence, providing the "visual armor" necessary to pitch elite clientele with confidence and bridging the gap between a small-scale operation and an established luxury firm.
